Shoppers Stop Limited (SHOPERSTOP)

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Summary from July 2024

Shoppers Stop Limited Q1 FY24 Earnings Conference Call Summary

Overview • Date of Call: July 19, 2024 • Submission Date: July 24, 2024 • Key Participants: • Kavindra Mishra (Managing Director & CEO) • Karunakaran Mohanasundaram (CFO) • Moderated by: Mamta Samat (Perfect Relations) • Transcript available on the company's website.

Performance HighlightsQuarter Ending: June 30, 2024 • Sales: INR 1,260 crores (2% growth, 7% increase in June) • Challenges: • Subdued demand due to fewer wedding dates, long election season, and high inflation. • Flat customer entries and decline in EBITDA margins. • Private Brand Business: Improvement noted with lower inventory and effective pricing. • Premium Brands Portfolio: Grew by 10%. • Beauty and INTUNE Segments: Remained EBITDA positive.

Strategic InitiativesStore Openings: 11 new stores launched; plans to increase INTUNE store openings from 60 to 75. • Loyalty Program: First Citizen program reached 10 million members. • Campaign Performance: Enhanced marketing efforts; updated SS.com mobile app launching by end of Q2. • Store Revamps: Renovations including flagship store in Malad.

Financial OutlookCapital Expenditures: INR 225-250 crores planned, including a new warehouse. • Growth Projections: • Expecting double-digit growth over the next two years. • Anticipated mid-single-digit EBITDA margins for the full year. • Cost Management: Addressing a 10% overall cost increase primarily due to new store openings.

Q&A InsightsConsumer Demand Recovery: Expected improvement during festive season. • INTUNE Performance: Newer stores performing well; concerns about sales per foot (SPF) noted. • Omnichannel Strategy: Enhancements to app and website for better customer experience. • Beauty Segment Growth: Focus on premium brands; projected 12-15% growth in the coming year. • Working Capital Management: Effective management despite high inventory days in INTUNE.

ConclusionMarket Outlook: Positive for Indian retail driven by economic growth and premium spending. • Strategic Focus: Enhancing margins, optimizing inventory, and expanding store presence while navigating market challenges.

Summary from May 2024

Shoppers Stop Limited Q4 FY24 Earnings Conference Call Summary

Conference Call Overview • Date: April 30, 2024 • Submitted transcript to BSE and NSE on May 3, 2024 • Key Participants: CEO Kavindra Mishra, CFO Karunakaran Mohanasundaram, Moderator Mamta Samat • Focus: Company performance for Q4 and FY24

Financial Performance HighlightsSales Growth: 5% increase to INR 1,232 crores • Challenges: Early end-of-season sale and lack of wedding season sales • Recovery: March showed a 13.5% growth • Key Segments: • Beauty and non-apparel segments improved • Private brand sales declined by 5% • Store Expansion: Opened 55 new stores, focusing on Tier 2 cities • Investment Plans: INR 275 crores planned for FY25

Strategic FocusPillars: Customer centricity, consistent growth, capital allocation • Customer Experience: Enhancing customer experience and optimizing inventory • Growth Drivers: Beauty segment and HomeStop business (30% growth)

Future OutlookInvestment Plans: INR 250-275 crores for FY25 funded through internal accruals • Inventory Management: Decrease in private brand apparel inventory by INR 56 crores • Sales Growth Strategies: Exclusive brands, new categories (e.g., in-store cafes), and positive apparel recovery forecast

Private Brand Segment InsightsCurrent Contribution: 13-14% of sales • Focus Areas: Improvement in men's wear and women's ethnic wear • Expansion Plans: Scaling Intune brand from 22 to 60 stores with a cautious approach

Financial Performance and ManagementMargin Expectations: Anticipated margin expansion in FY25 • Store Economics: Mature Intune stores achieving sales of over INR 12,000 per square foot • Payback Period: New store investments expected to have a payback period of 2.5 to 3 years

Challenges and ResponsesInventory Write-Offs: INR 9 crores write-off due to retail sector challenges • Future Write-Offs: Expected to be lower, around 1-2% of total private brands • Market Conditions: Confidence in recovery post-elections despite recent slowdowns

ConclusionStore Openings: Target of 15 new department stores in FY25 • Gross Margin Expectations: Anticipated improvement in gross margins • Final Remarks: Call concluded with no further questions.

Summary from January 2024

Shoppers Stop Limited Q3 FY24 Earnings Conference Call Summary

Overview • Date of Call: January 19, 2024 • Transcript Submission: January 24, 2024 • Key Participants: • CEO: Mr. Kavindra Mishra • CFO: Mr. Karunakaran Mohanasundaram • Moderator: Ms. Mamta Samat • Compliance: SEBI regulations followed

Financial Performance HighlightsSales Growth: • Festive sales growth of 8% • 4% like-for-like increase • Revenue: • Total revenue of INR 1,484 crores • Growth driven by beauty and non-apparel categories • Gross Margins: • Declined by 70 bps due to inventory obsolescence and fixed costs • Operating Costs: • Increased by 10% due to technology investments and new store openings

Strategic InitiativesStore Expansion: • Plans to open 56 new stores, including beauty and Intune locations • Customer Engagement: • Focus on premiumization and enhancing customer experience • Strong growth in First Citizen loyalty program • Omni-channel Strategy: • Aimed at improving customer experience and sales

Consumer Insights and Market TrendsShopping Behavior Analysis: • Positive impact on key performance indicators post-store launches • Beauty Segment Growth: • Quarterly sales reached INR 262 crores • Home Stop Performance: • Contributed INR 42 crores to overall sales

Q&A Session HighlightsFranchisee Model: • Focus on company-owned stores for Intune before considering franchisee model • Private Labels: • Challenges in women's western wear; corrective measures in place • Consumer Sentiment: • Shift towards experiences impacting sales; optimism for future growth

Brand Strategy and PositioningBrand Portfolio Direction: • Aligning brand positioning with consumer preferences • Reducing buying cycle from 180 days to 60 days • Private Label Strategy: • Emphasis on strategic goals and positioning for menswear

Beauty Distribution and Financial OutlookBeauty Distribution Success: • Initial sales of INR 77 crores; profitable with single-digit EBITDA margins • Growth Expectations: • Anticipated revenue of INR 300-400 crores next year from beauty distribution

ConclusionFuture Outlook: • Confidence in strategic investments and potential for continued success • Market Recovery: • Anticipated improvement in retail sales and overall growth metrics

Summary from October 2023

Shoppers Stop Limited Q2 FY24 Earnings Conference Call Summary

Overview • Date of Call: October 19, 2023 • Transcript Submission: October 23, 2023 • Participants: CEO Kavindra Mishra, CFO Karunakaran Mohanasundaram, Moderator Mamta Samat • Compliance: Transcript available on the company's website per SEBI regulations

Financial PerformanceQ2 Results: • Sales growth flat at INR 1,271 crores, 3.5% growth excluding festival impacts • Gross margins declined due to inventory liquidation and a warehouse incident • Key Indicators: • 5% increase in Average Transaction Value (ATV) and Average Selling Prices (ASP) • Operating costs rose by 9% due to inflation and tech investments • 77% of sales from loyal members

Strategic InitiativesNew Store Formats: • Launch of Intune, an affordable fashion store format, with six locations performing well • Plans to open 20-25 additional stores by year-end • Focus Areas: • Customer engagement, premiumization, and private label growth • Strong performance in the beauty segment, contributing 16% to overall sales

Capital Expenditure and Expansion PlansCapex Plans: • INR 300 crores planned for new departmental stores and renovations • Confidence in funding capex internally despite rising debt • Intune Expansion: • Aiming for 18 stores in the second half of the year and 60-80 in the coming years • Focus on 5,000 square feet stores, with potential adjustments as the brand develops

Private Brands and Competitive StrategyPrivate Brand Focus: • Emphasis on differentiation and profitability • Need for improvement in menswear and Western women's wear • Competitive Positioning: • Intune targets a different customer profile than competitors like Zudio • Sourcing capabilities enhanced by Shoppers Stop's established relationships

Supply Chain and Inventory ManagementSupply Chain Optimization: • Focus on procurement efficiencies and inventory management • Automated replenishment system in place for inventory optimization • Inventory Levels: • Expected management within 12 weeks across stores and distribution centers

Future OutlookGrowth Expectations: • Anticipation of mid-digit like-for-like growth during the festive season • High single-digit margin guidance for 2024 and 2025 • New Product Launches: • Introduction of lab-grown diamond jewelry brands Fiona and Limelight

Closing Remarks • CEO Kavindra Mishra expressed gratitude and commitment to performance clarity • Moderator concluded the session, wishing participants a happy Pujo and Diwali

Summary from July 2023

Shoppers Stop Q1 FY24 Earnings Conference Call Summary

Overview • Date of Call: July 25, 2023 • Participants: CEO Venu Nair, CFO Karunakaran Mohanasundaram, FP&A Lead Jaiprakash, Moderator Mamta Samat • Transcript Availability: On company website • Communication Signed by: Vijay Kumar Gupta, VP- Legal, CS & Compliance Officer

Financial PerformanceSales Growth: 4% increase • EBITDA: Decreased to INR 58 crores from INR 67 crores • Key Indicators: • 8% increase in average transaction value • 5% rise in average selling price • Store Openings: Six beauty stores and one HomeStop store opened; plans for more pending approvals

Strategic InitiativesCustomer Loyalty: Importance of the First Citizen program highlighted • Private Brand Sales: Remained flat; new formats like Intune show promise • Beauty Segment Growth: 13% increase driven by customer engagement and new launches • Omni-channel Retailing: 16% growth in online sales

Capital ExpendituresAnnual Investment: Approximately INR 200 crores • Future Plans: Launch of 12 department stores and 15 beauty stores in FY '24

Market OutlookQ2 Growth: Anticipated modest growth due to festive season shift • Long-term Optimism: Positive outlook for Indian economy and apparel sector

Q&A HighlightsStore Openings: Delays in Guntur and Cochin stores resolved; expected to meet guidance of 12 new stores • Margin Expectations: High single-digit margins maintained; EBITDA margin reported at 5.3% • Footfall Data: 8% year-on-year growth; 11.4 million total footfalls this quarter • Inventory Management: Private brand inventory expected to normalize • Intune Brand Rollout: Separate team managing rollout; aiming for 10 stores by end of Q2

Challenges and OpportunitiesPrivate Label Performance: Underperformance compared to branded products; need for improvement acknowledged • Market Competition: Importance of variety and appeal to attract younger customers emphasized • Product Curation: Focus on trend forecasting and diverse shopping experiences

ConclusionCustomer Engagement: Enhanced through personal stylists and loyalty programs • Apparel Segment: Seasonal moderation noted; recovery expected with new collections • Future Growth: Likely driven by volume rather than price increases; consistent increases in transaction values observed.

Summary from May 2023

Conference Call Overview • Date: May 3, 2023 • Participants: Senior management including CEO Mr. Venu Nair, CFO Mr. Karunakaran Mohanasundaram, and VP of Finance Mr. Jaiprakash Maheshwari. • Focus: Discussion on quarterly and yearly performance, strategic topics.

Q4 FY23 Performance HighlightsSales Growth: Achieved 32% sales growth, highest for eight consecutive quarters. • Key Metrics: Significant improvements in gross margin, EBITDA, and profit before tax (PBT). • Challenges: Moderation in demand post-Diwali; inflation and financial tightening affected Tier 2 and Tier 3 cities. • Operational Costs: Increased by 13% due to marketing investments; EBITDA reached INR 55 crores.

Full Year PerformanceRevenue: INR 5,066 crores, a 63% increase. • Private Brand Sales: Grew by 70%. • Loyalty Program: Contributed 77% of total business. • Omnichannel Strategy: Enhanced customer engagement and digital sales growth.

Expansion and StrategyStore Openings: 11 department stores and 12 beauty stores opened; renovations funded by internal accruals. • Inventory Growth: Increased due to new stores and private brand growth. • Strategic Focus: Consistency, customer centricity, and prudent capital allocation.

Management InsightsGross Margin Sustainability: Increased to 43% due to private brands and vendor negotiations. • Store Closures: 10 department stores closed during COVID; one additional closure last year. • Beauty Segment Positioning: Focus on premium products and curated experiences.

Future Growth PlansKey Growth Pillars: Increase private brand sales, expand beauty offerings, open 10-12 new department stores annually. • Return on Capital Employed (ROCE): Targeting 20-25% in the next few years. • Digital Investments: Reduced spending after completing major projects; focus on optimizing online platform.

Financial ProjectionsNew Store Economics: Payback period of 2 to 2.5 years; expected growth rates of 18-20%. • Capital Expenditure: INR 160-200 crores expected, funded through internal accruals.

Challenges and Market TrendsSupply Chain Issues: Acknowledged in the beauty segment affecting growth. • Customer Engagement: Shift towards younger consumers; exclusive partnerships with D2C brands. • Same-Store Growth Drivers: New store openings and premiumization in product offerings.

ConclusionOutlook: Optimistic about future growth despite recent slowdowns; focus on enhancing customer experiences and strategic partnerships.

Summary from January 2023

Shoppers Stop Q3 FY23 Earnings Conference Call Summary

Conference Call Overview • Date: January 24, 2023 • Attendees: Senior management including CEO Venu Nair and CFO Karunakaran Mohanasundaram • Purpose: Discuss corporate performance for Q3 and nine months ending December 31, 2022 • Transcript available on corporate website

Financial Performance HighlightsSales Growth: 20% increase in sales • EBITDA: Rose by 27% to INR 128 crores (includes one-time income of INR 17 crores) • Profit Before Tax (PBT): Highest quarterly PBT reported • Key Metrics: • 10% increase in average transaction value • 11% rise in cash memo count

Operational InsightsCost Management: Flat operational costs; 10% increase due to new stores and investments • Beauty Segment Expansion: Launched eight new brands; significant revenue growth expected • Capital Expenditure: INR 21 crores for opening six department stores and five beauty stores

Loyalty and Private BrandsLoyalty Program: First Citizen program contributed to 77% of offline sales • Private Brands Performance: • Record sales of INR 201 crores (23% growth) • 20% of apparel business and 14% of total sales from private brands

Omnichannel StrategyIntegration of Sales: Over 70% of shipments from stores • Store Openings: Six new department stores and five beauty stores focused on Tier 1 and Tier 2 cities

Future Growth OutlookSales Growth Target: Mid-teen growth anticipated • Store Expansion Plans: 12-15 new stores annually, funded through internal accruals • EBITDA Margin Expectations: Higher margins expected next year driven by beauty and private brands

Key Questions and ResponsesPerformance Insights: • 16% overall growth year-to-date • Offline walk-ins increased by 14% • B2B Distribution Business: Target turnover of INR 500 crores by FY'25 • Demand Trends: Continued momentum expected post-festive season, especially in beauty

Strategic InitiativesNew Beauty Platform: Launching ssbeauty.in in March with strong marketing push • Distribution Business: Focus on exclusive partnerships and improved inventory control • Customer Engagement: Shift in customer behavior noted, with smaller groups leading to higher average basket sizes

Capital Allocation and InvestmentsCapital Expenditure Plans: INR 150-200 crores for the next year, excluding new beauty distribution business • Marketing Strategy: Investments tied to commercial agreements with brands

Conclusion • Shoppers Stop is optimistic about future growth, focusing on strategic investments, customer engagement, and expanding its beauty segment while maintaining a strong balance sheet.