Cello World Limited (CELLO)

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Summary from May 2024

Cello World Limited Investor Call Summary (May 27, 2024)

Financial PerformanceQ4 and FY24 Results: • 11% growth in topline revenue for FY24. • Q4 revenue increased by 5% year-on-year. • EBITDA grew by 20%. • Total revenue reported at INR 2,000 crores with a gross profit margin of 52.6%.

Growth Drivers • Strong demand in: • Hydration • Back-to-school • Furniture segments • New facility established in Rajasthan.

Future ProjectionsFY25 Expectations: • Revenue growth anticipated at 15%-17%. • Steady EBITDA margins projected at 24%-26%.

Product Performance InsightsConsumer Ware Category: • Strong sales in lunchboxes and insulated/glass bottles. • BIS Regulations: • Compliance deadline extended; company prepared with BIS certification for insulated products.

Capital Expenditure and Funding • Plans for INR 30-35 crores capex for domestic vacuum bottle manufacturing. • Proposed Qualified Institutional Placement (QIP) to address director's loan and support capex in glass production.

Export Contributions • Exports from writing instruments increased from 8% to 10% of revenue. • Growth in Kleeno category noted.

Margin Expansion Strategy • Focus on premiumization in consumer products to enhance margins. • Expected higher margins from back-to-school items and lunch carriers.

Glassware Division • Full capacity ramp-up expected in 1.5 years. • Sales target for glassware and Opalware division set at INR 460 to 475 crores for FY25.

Inventory and Receivables • Increased receivables and inventory due to extended credit terms. • Expectation to normalize inventory levels by September.

Market Conditions • Anticipated volume growth of 7-8% in consumer segment, 11% in writing instruments, and 18-20% in furniture for FY25. • Temporary disruptions noted due to elections, but recovery expected.

Distribution and Product Development • Plans to expand distribution for writing instruments. • Minimal raw material inventory maintained to mitigate price fluctuation risks. • Exploration of new product categories with upcoming QIP funding.

Conclusion • Company remains focused on growth opportunities and potential acquisitions. • Emphasis on addressing market challenges while leveraging long-term benefits from new standards.

Summary from February 2024

Cello World Limited Q3 FY24 Earnings Conference Call Summary

Financial PerformanceQ3 Results: • Revenue: ₹527 crores • EBITDA: ₹137 crores • PAT: ₹90 crores • Year-on-year growth: 24% (Revenue), 30% (EBITDA), 30.4% (PAT)

Nine-Month Performance: • Total Revenue: ₹1,488 crores • Strong gross profit margins: • Consumerware: 52.8% • Writing instruments: 58.7%

Management InsightsGrowth Momentum: • Improved during festive season • Ongoing product portfolio and distribution network expansion

Margin Sustainability: • Confidence in maintaining margins despite subdued demand • Recent improvements attributed to declining raw material costs

Segment Performance and ProjectionsSales Seasonality: • March quarter expected to outperform December due to seasonal demand • Consistent margins anticipated

Glassware Segment: • Initial lower pricing during ramp-up, but margins expected to stabilize

Revenue Growth Target: • Projected growth of around 20% for upcoming periods

Distribution StrategyRetail Reach: • Current reach: 55-60% across India • Plans to expand to 250,000 retailers in writing instruments category

Rural Market Growth: • Expected increase from 18-20% to 35-40% in consumerware sales over 3-5 years

Capacity Utilization and Capital ExpenditureCurrent Utilization Rates: • Consumer products: 75-78% • Furniture: 70-72% • Writing instruments: 75%

CAPEX for FY25: • Projected around ₹55-60 crores, focused on existing product lines

Pricing and Marketing StrategiesPricing Adjustments: • Typically through discount schemes rather than changing MRP

Advertising Spending: • Targeting 3-4.5% of sales to support growth

Product Development and ExpansionNew SKUs: • 80 new SKUs in consumerware • 40-50 new SKUs in writing instruments

Moulded Furniture Segment: • Shift towards value-added products • Volume growth target of around 15%

Conclusion • Ongoing group restructuring efforts and invitation for further inquiries through investor relations advisors.

Summary from December 2023

Cello World Limited Investor Call Summary (November 28, 2023)

Financial PerformanceH1 FY24 Results: • Revenue: ₹961 crores • EBITDA: ₹244 crores (25.4% margin) • PAT: ₹169 crores • Q2 FY24 Results: • Revenue: ₹489 crores • Gross Profit: ₹261 crores (53.4% margin) • PAT: ₹87 crores (17.7% margin) • Growth Metrics: • Overall growth: 9% • Volume increase: 13% • Consumerware: 66% of revenue; Writing instruments: 17%; Molded furniture: 17%

Business StrategyKey Verticals: • Consumerware • Writing Instruments • Molded Furniture • Expansion Plans: • New manufacturing facility in Rajasthan • Focus on innovative products and market presence, especially in writing instruments

Product Segment InsightsQ2 Revenue Breakdown: • Consumerware: 67% • Writing Instruments: 17% • Molded Furniture: 16% • Growth Projections: • 20% growth expected in H2 FY24 • New soda glass factory projected revenue: ₹230 crores

Operational InsightsCapacity Utilization: • Writing instruments: 68-70% • Opalware: 60% with plans to reach full capacity in 1-1.5 years • Manufacturing: • 79% of revenue from in-house manufacturing • Focus on value production over volume

Market and Competitive LandscapeMarket Trends: • Shift in sales distribution towards online and modern trade • Seasonal spikes in writing instruments during back-to-school and consumerware during festive seasons • Competitive Position: • Higher margins due to premium product focus • Potential merger with Wim Plast to enhance shareholder value

Future OutlookRevenue Growth Expectations: • Projected 20% growth with improved operating profit • Investment Plans: • Annual capital expenditure of ₹40-60 crores for growth initiatives • Focus on niche kitchen appliances and enhancing product offerings

Additional InsightsLicensing Structure: • 20-year exclusive license for the Cello brand with automatic renewal • Export Potential: • Significant opportunities in the global market for writing instruments • Marketing and Sales: • Marketing expenses projected at 2-2.5% of revenue • Online sales target to increase from 8% to 10-12% of total revenue